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  • 1 # 狼跡地崖

    蘋果(Apple)不僅僅是硬體供應商更是服務供應商,服務無止境可以軟體升級提供無限可能以及雲計算服務。軟體工程師可以不受到冠狀病毒的影響在家裡開發更新創新程式。

    這就是他們15億臺裝置的巨大安裝基礎所帶來的改變。如果沒有這一服務收入流,你可能會認為蘋果是一家在零部件供應商和終端市場兩方面都過於依賴中國的公司。但由於政府對病毒的嚴格控制,中國恢復運營的速度比我們希望的要快。換句話說,中國不是新冠肺炎問題所在——我們可以不用冒這個風險——這讓蘋果成為了克服這個冠狀病毒可怕弱點的代名詞。我們知道他們已經下調了價格,但考慮到我們可能會看到手機銷量大幅下滑,我們可能會再次下調價格。

    不過,在這一點上,蘋果更關注服務收入流,而不是手機銷售,而且服務流還不錯。如果未來繼續衝擊整個市場,我認為蘋果是值得買進的。記住,公司有一個巨大的現金寶庫,他們可以用來買回你身邊的股票。

    Apple (AAPL) . Here"s where their huge installed base of 1.5 billion devices makes a difference. Without the service revenue stream, you might be tempted to write off Apple as a company that"s way too levered to China both as a component supplier and an end market. But China"s coming back online faster than we"d hoped thanks to the government"s draconian efforts to contain the virus. In other words, China"s not the problem -- we can take that risk off the table -- and that makes Apple a go-to name into this hideous weakness. We know they"ve already guided down, but it"s possible we could get another guidedown given that we"re likely to see a big decline in phone sales.

    Again, though, at this point Apple"s more about the service revenue stream than phone sales and the service stream is fine. If the futures keep hammering the whole market, I think Apple"s a buy. Remember, the company has a vast treasure trove of cash that they can use to buy back stock right alongside you.

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