With the evolution of society, people usually call the November 11th "Single Day". In recent years, Singles Day has been called "Double Eleven" by the public, because the Alibaba Group"s Singles Day promotion has " The Singles Day became a "Double Eleven Shopping Carnival." According to data released by Alibaba Group, on November 11, 2012, Alipay"s total sales reached 19.1 billion yuan, more than three times the total sales in 2011. Among them, Tmall Mall reached 13.2 billion yuan, and its performance increased by about 293%. Taobao completed 5.9 billion yuan, an increase of 204%. The Singles Day has been transformed from a festival with grass roots to an e-commerce shopping carnival. Its success is obvious to all, and the marketing concept contained in it is thought-provoking.
With the evolution of society, people usually call the November 11th "Single Day". In recent years, Singles Day has been called "Double Eleven" by the public, because the Alibaba Group"s Singles Day promotion has " The Singles Day became a "Double Eleven Shopping Carnival." According to data released by Alibaba Group, on November 11, 2012, Alipay"s total sales reached 19.1 billion yuan, more than three times the total sales in 2011. Among them, Tmall Mall reached 13.2 billion yuan, and its performance increased by about 293%. Taobao completed 5.9 billion yuan, an increase of 204%. The Singles Day has been transformed from a festival with grass roots to an e-commerce shopping carnival. Its success is obvious to all, and the marketing concept contained in it is thought-provoking.