中文意思：那又怎麼樣！;

　　1.So what are Johnson "s odds at JCPenney?

　　那麼，約翰遜在JCPenney有多少勝算？

　　2.So what "s Microsoft" s plan to attract more small and medium business customers ( and halt defections to Google)?

　　那麼微軟打算如何吸引更多的中小企業客戶呢（同時防止它們叛逃到谷歌去）？

　　3.By just about any measure things are not particularly good, so what is the source of your optimism about the Pakistani economy?

　　無論從哪項指標看，情況都不是特別好，你對巴基斯坦經濟的樂觀源於何處？

　　4.So what were 20 brand-new Fiat 500 cabrios doing lined up on the rain-soaked Belgian paving stones of New York "s Soho last week?

　　上週在紐約SoHo區被雨水浸潤的彈石路上，20輛嶄新的菲亞特（Fiat）500Cabrio轎車一字兒排開，是在幹什麼呢？

　　5.In each category, respondents chose between every possible head-to-head match-up of the included brands, so what emerged was a ranking of their connection to each, from first to last.

　　在每個產品或服務類別中，受訪者在一對可能直接存在競爭品牌之間做出選擇，因此最終得出受訪者對每個品牌的喜好程度，並按照從最喜歡到最不喜歡進行排序。