iPhone：蘋果重新定義了手機，這僅僅是個開始。Apple reinvents the phone；This is only the beginning.

iPhone 3G：能夠擊敗初代iPhone的第一款手機，這就是你一直等待的iPhone。The first phone to beat the iPhone；The iPhone you have been waiting for.

iPhone 3GS：豈止為止最快最強的iPhone。The fastest，most powerful iPhone yet.

iPhone 4：再一次改變世界。This changes everything.Again.

iPhone 4S：出色的iPhone，如今更出色。The most amazing iPhone yet.

iPhone 5：有史以來改變最大的iPhone。The biggest thing to happen to iPhone since iPhone.

iPhone 5S：超前，空前。Forward thinking.

iPhone 5C：生來多彩。For the colorful.

iPhone 6/6 Plus：豈止之大。Bigger than bigger.

iPhone 6S/6S Plus：唯一的不同是處處都不同。The only thing that is changed is everything.

iPhone SE：一小步的一大步。A big step for small.

iPhone 7/7 Plus：7，在此。This is 7.

iPhone 8/8 Plus：新一代iPhone。A new generation of iPhone.

iPhone X：hello，未來。Say hello to the future.

iPhone XS/XS Max：大螢幕上見。Welcome to the Big Screens.

iPhone XR：哪一面都有亮點。There are highlights on either side.

iPhone 11：一切都剛剛好。Just the right amount of everything.

iPhone 11 Pro/11 Pro Max：Pro，如其名。And then there was Pro.

iPhone SE 2：稱心稱手，超值入手。Lots to love. Less to spend.