回覆列表
  • 1 # 薈網課堂

    薈網申訴模板-LIsting下架

    每年的銷售高峰到來之前,亞馬遜都會突然對許多Listing進行稽核和下架。今年也不例外,上週亞馬遜突然對於大量商品下架,理由是:

    薈網申訴模板-下架理由

    受此影響,大量賣家的Listing被莫名下架。

    許多賣家在看到下架後聯絡中國團隊,但是給予的回覆是目前申訴渠道暫不開放,因此薈網專門聯絡了亞馬遜西雅圖總部相關人員瞭解情況,得到的訊息是此次事件與今年年中的農藥事件類似,屬於系統錯誤抓取引起的。相信在這周許多Listing將被回覆,同時申訴視窗將被開啟。

    申訴要領:表明目的

    第一段就需要告訴亞馬遜你申訴的原因是由於系統誤殺了你的Listing,英文表述如下

    Hello Amazon Team,

    We are writing to appeal the delisting of some of our listings, and we hope you could reinstate them in your earliest convinence.

    2.給出下架的產品和時間點

    這裡需要給出具體的產品ASIN和時間點,英文表述為:

    The following ASINs have been delisted from Amazon Marketplace, on the 具體日期

    ASIN:

    ASIN:

    ASIN:

    3.給出具體的證據

    這裡提供的證據主要在於三個方面,產品上架的時間,獲得評價的數量和星級,賣家後臺訂單缺陷率,英文表述為:

    As you can see from our account, the ASINs above have been performing very well and here are the proof:

    ASIN:

    Released on: 上架日期(說明,上架時間:很關鍵,最好是在3個月之前上架,因為最近1個月左右上架的商品很有可能會無法在節日季銷售)

    Total Customer Ratings: xx Ratings and xx Stars 評價星際和數量(說明,產品的具體評價數量和星級,最好是在4星以上,如果達不到,3.5星以上也可有助於稽核透過,沒有星級的產品將有可能無法在節日季銷售)

    Order Defect Rate: 訂單缺陷率 (說明,訂單缺陷率是賬戶的訂單缺陷率,如果是FBA發貨,同時標記為綠色可以寫在這裡,但是如果是自發貨,或者新賬號沒有發貨,估計這次將無法在節日季銷售)

    以上3項內容,需要按照ASIN逐條寫出來。

    4.給出行動計劃

    無論是否是自己的問題,大家都需要給出具體行動計劃,也就是POA,說明如何保證不會出現問題。而在此,亞馬遜最關注的就是有人在節日季乘機虛假銷售,收款不發貨,損害買家權益。英文表述為:

    We understand it"s Amazon"s core value to protect buyers" benefit, and we hope the Plan of Action (POA) below would reassure you we would provide supreme products and service to Amazon customers:

    1. Fully Understand and Follow Selling Policy, we have asked our team to study selling policy 2 days ago, and everyone understand what are the "red lights" on Amazon;

    2. Intellectual Property Rights Protection: We have hired an IP Solicitor and reviewed all our listings and we believe our products would not cause any copyrights infringement;

    3. Punctuality of Shipment: We have shipped ample inventory to Amazon Fulfillment Warehouses, and all our orders will be fulfilled by Amazon;

    如果是歐洲站點被下架,大家還需要增加一條關於稅務的說明,英文如下:

    4. We have also hired an accountant to review our tax return status and we are confident our performance is in complliance with EU Tax Regulations.

    5.要求亞馬遜回覆銷售權

    最終就是總結和要求亞馬遜恢復銷售權,英文表述如下:

    Based on facts and statement above, we hope you could reinstate our listings in your earliest convenience, should you have any further question, please feel free to let us know.

    Thank you very much!

    Kind regards,

    相信大家按照以上方式進行申訴,將在較短時間內回覆Listing的銷售權。

    旺季銷售提示

  • 中秋節和大豐收的關聯?
  • 12℃幹型蘋果酒的製作?