②很多賣家都會使用的內容枯燥的沒有價值的索評郵件；

2、其次，郵件話術很重要。

換位思考，如果你是亞馬遜上的客戶，你希望賣家的索評郵件是怎麼樣的呢？一定也不希望郵件內容都是無關緊要或者只想索要好評。

因此，你在寫索評郵件內容時，內容最好是：

（1）提供有用的資訊，進而提高客戶的產品使用體驗；

（2）提供幫助；

（3）提供值得客戶花時間閱讀的內容，增加客戶對你的好感，例如提供客戶想不到的產品使用方法，讓客戶能夠充分利用這款產品；

（4）主題委婉；

（5）避開誤區；

（6）切勿踩雷；

（7）把握時機，

賣家在傳送亞馬遜催評郵件時，郵件傳送時間也很重要：根據歪果仁的習慣有兩種時間選擇方式可供參考：

①從時間來看，可選擇在當地時間的上午6點或者10點，下午的2點或者8點左右來發催評郵件邀評；

②從流程來看，賣家可以選擇在買家下單後、賣家發貨後、買家收貨後三個場景來發送催評郵件索評。

3、如何增加客戶留好評的可能？

（1）傳送追蹤郵件：在包裹投遞幾天後，在發索評郵件前，你可以傳送追蹤郵件進行試探，儘量在造成其他損害前能安撫客戶的不滿情緒，降低客戶留差評的機率；但注意，不要濫發！一封最好。

2）及時回覆客戶郵件：收到客戶的郵件後及時回覆，解決問題，如果產品價值不大的話直接過短重發；

3）傳送索評郵件；

4）提供更好的服務，完善產品資訊細節，例如避免出現產品包裝不嚴密、產品盒上出現錯別字等等，對品牌形象有所損害的錯誤；

ps：附上索評郵件模板，但應根據實際情況修改，切記不可照抄：

1、

We noticed that your order has been delivered to your place recently. By now you’ve had a chance to try out your *|asin|*! I just wanted to quickly check in and make sure everything went perfectly with your purchase! If there is any problem, please simply reply back so that we can make it right. I personally promise that I will respond as soon as possible, and make sure your prolem are well solved.

*|order_id|*

*|order_time|*

We value and appreciate very much your compliments, suggestions or complaints in order to improve our services. it would be amazing if you could leave us an honest review, Amazon customers rely heavily on reviews, yet so few Amazon customers ever take the time to write them! If you do have time, it really helps our small business. You can simply click the link below and leave us your valuable review :)

*|feedback_url|*

If by any chance that you"re not satisfied, before leaving any negative review, please give us a chance to make it right and contact us so that we can help solve your problem..

Thank you again for your understanding and continuous support.

Have a great day!

Support Team

標註部分是需要替換的內容

2、

Hello Amazon Valued Customer,Great news! (你的店鋪名) order has been shipped. It left our warehouse earlier today on its way to you! You can expect it on your doorstep within the next (貨物寄達天數) days (most likely sooner).You made a great customer choice shopping with us. At (你的店鋪名), we truly care about your customer experience and, just importantly, your product experience. We are 100% dedicated to your complete satisfaction. Feedback and Product Reviews help us provide you and all (你的店鋪名) product and Amazon customers with a better product and service.

Leave Product Review: Product name 1

Leave Product Review: Product name 2

Leave Product Review: Product name 3

That’s it for now. We appreciate and value your business. If you have any questions or concerns please let us know. If you do not receive your item within (需送貨天數) days, then please contact Amazon support here:Amazon Customer Support

Best Regards,(你的店鋪名)

Customer Care Team

3、

“Hello,

Thank you for your purchase of the Super-Duper, High-Capacity Desktop Stapler. It should arrive in the next couple of days. A quick note before you use it … you’ll want to remove the small plastic insert at the very back of the staple tray.

It’s sometimes a bit hard to see if you aren’t looking for it. Once you take that out, the staples will slide right in and you’re good to go!

Did you know that — because of its superior depth capacity — this stapler can handle more than just thick stacks of paper? You’ll also love it for…

· Crafts — Create gorgeous pin boards, picture frames, and more.

· Upholstery — Make that old ratty chair functional & fashionable with a quick facelift.

· Artwork — Design one-of-a-kind pieces that show off your savvy skills.

So? What do you think? If you have 3 minutes, we’d love to hear from you in a product review.

We’re here to help! If you ever have questions or run into an issue with your stapler, just reply to this email for immediate assistance.

Sincerely,

The Staple People”