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1 # 卜心551
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2 # JiangNanyian江南燕
抖音在越南火了,這說明越南接受中國的傳統文化和科技成果,這是好事情,也說明,簡單的短影片很受人歡迎的,那麼,中國的新科技成果,在國外有廣闊的市場。如果臉書,油管跟抖音一樣簡單,那麼他就會害怕與他有競爭能力,其實,有競爭能力的都是好事,如果臉書,油管程式複雜,一般人不會使用,你就沒有競爭能力了,那麼就沒有市場了。
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3 # 0奮鬥在南韓0
HANOI-A teenager on Hang Dau street in downtown Hanoi took out his phone and started to shoot a video of an old homeless woman who was sitting under the awning of a store with her small bundle of rugged blankets and bags.
一個少年在河內市中心掛道街拿出他的手機,開始拍攝影片,內容是一個坐在商店天棚下,拿著毯子和包的無家可歸女人。
Dao Duy Nam, a junior student at Hanoi University of Science and Technology, says that he filmed the old woman to share her story online on TikTok.
河內科技大學大三學生Dao Duy Nam說,他拍攝這名老婦人是為了在TikTok網站上分享她的故事。
TikTok"s booth at a Shanghai international beauty expo held this year.[Photo provided to China Daily]
"I hope that people will see it and come and give her some donations," Nam says, adding that many disadvantaged people were offered help after similar videos went viral on the platform.
Nam說:“我希望人們能看到這段影片,並來給她捐款。”她補充說,類似的影片在該平臺上瘋傳之後,很多弱勢群體得到了幫助。
TikTok, known as Douyin in China and developed by Beijing-based startup Bytedance, is an app for making and sharing short videos, generally from 15 to 60 seconds long. The videos are usually set to music, often featuring someone cooking, dancing, doing a trick, or lip-syncing.
TikTok在中國被稱為抖音,由北京初創企業位元組跳動開發,是一款製作和分享短影片的應用程式,一般時長在15秒到60秒之間。這些影片通常配有音樂,通常是做飯、跳舞、惡作劇或假唱。
Globally, TikTok was the third most downloaded app in the first quarter of this year, according to the United States-based market research firm, Sensor Tower.
根據美國市場研究公司Sensor Tower的資料,在全球範圍內,TikTok是今年第一季度下載量第三大的應用。
Vietnam is among the fastest growing Southeast Asian markets for TikTok users, with the platform registering 12 million regular users by the end of March. It has more than 1,000 official content creators, according to Nguyen Lam Thanh, policy director of TikTok Vietnam.
Thanh says his company wants to triple the number of official content creators to 3,000 by the end of this year.
As of late 2018, each Vietnamese user spent an average of 28 minutes per day on TikTok, with the hours between 6 pm and 8 pm on Fridays and Saturdays recording the most site visits, according to the company.
據公司稱,截止至2018年年底,平均每個越南使用者每天使用Tiktok的時長為28分鐘,其中週五、週六的晚上6—8點是網站訪問量的最高峰。
"Watching TikTok videos is my daily hobby," says Trinh Thi Khanh Ngoc, a college student in Hanoi, before adding that she has been cutting down time spent on Facebook and YouTube and switching to Tik-Tok, just like many of her friends.
“在Tiktok上看影片是我每天的樂趣”河內的一位女大學生Trinh Thi Khanh Ngoc說到。她補充說,她和她很多好朋友一樣,現在使用Facebook和YouTube的時間減少了,都轉為看Tiktok。
Just after downloading and opening TikTok, videos that TikTok chooses to highlight will start playing automatically. Users can see content straight away under the "For You" tab.
下載並開啟TikTok後,TikTok選擇高亮顯示的影片將自動開始播放。使用者可以在“For You”標籤下直接看到內容。
"You don"t need to follow anyone at first, TikTok will fill your "feed" before you"ve connected with a single person. Meanwhile, on Facebook, it can seem very empty if you don"t have a few hundred friends," Ngoc says.
一開始你不需要關注任何人,TikTok會在你和一個人建立聯絡之前就把你的資訊裡填滿。同樣的情況下,在Facebook上,如果你沒有幾百個朋友,它會顯得非常空,”Ngoc說。
Later, if users would like to watch videos from people they like on Tik-Tok, they can switch to "following "them or continue to check out videos from popular users or any other Tik-Toker who amuses them.
之後,如果使用者想在Tik-Tok上觀看他們喜歡的人的影片,他們可以切換到“關注”他們,或者繼續檢視熱門使用者或任何其他逗他們開心的Tik-Tok影片。
According to Ngoc, videos on Tik-Tok are more lively and diverse, and more entertaining for young people compared to those on other social media platforms.
Ngoc表示,與其他社交媒體平臺上的影片相比,Tik-Tok上的影片更生動、更多樣化,對年輕人來說也更有趣。
"It"s also very easy to navigate through the videos, just by scrolling up and down, not by tapping or swiping side to side," she says, while surfing through some of her favorites about make-up tips and fashion, among others.
她說:“瀏覽影片也很容易,只需上下滾動,而不是左右滑動。”她還瀏覽了自己最喜歡的一些化妝技巧和時尚等內容。
"You can also see what"s trending in other countries, including China and South Korea. It brings you the feeling of international integration," Ngoc states.
“你也可以看到其他國家的趨勢,包括中國和南韓。它給你帶來了國際一體化的感覺。”
Thanks to its popularity, TikTok is helping to create and spread positive trends in Vietnam, with hashtags playing a large role by encouraging various online "challenges", jokes or repeat formats.
For instance, the hashtag #Hello-Vietnam is helping to promote tourism as part of a marketing program in partnership with the Vietnam National Administration of Tourism. The organization aims to produce and screen around 30,000 short videos on the TikTok platform with a target of reaching 100 million views.
例如,標籤#Hello-Vietnam作為與越南國家旅遊局(Vietnam National Administration of tourism)合作的營銷計劃的一部分,正在幫助推廣旅遊業。該組織的目標是在TikTok平臺上製作和放映約3萬個短影片,目標是達到1億的瀏覽量。
On June 15, TikTok released the first video of the series under the hashtag #HelloDanang, introducing tourist attractions in Vietnam"s central city of Da Nang. After just over six months, hundreds of videos have been uploaded and have attracted 72.5 million views.
Another trending hashtag on Vietnam"s TikTok currently is #Ketromnhua, which means "plastic thief" in English. The trend calls for users to make and share videos on how they reduce, reuse, recycle and replace plastic items, or take part in campaigns to clean up piles of rubbish that blight the community.
越南TikTok的另一個熱門標籤是#Ketromnhua,意思是“塑膠小偷”。這一趨勢要求使用者製作並分享影片,講述他們如何減少、再利用、回收和替換塑膠製品,或者參與清理汙染社群的成堆垃圾的活動。
"These videos show us the real efforts people are making toward achieving a greener lifestyle," Ngoc says.
“這些影片向我們展示了人們為實現更環保的生活方式所做的真正努力,”Ngoc說。
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4 # 大火箭CC
老實講,會造成部分影響的,但他們也不會說很怕。
其實抖音早就火遍全球了,這也不是最近才發生的事情。你去看看國際版的tik tok,無論是在東南亞,或是在美國,甚至是在很難攻入的日本,下載量和點選量都是爆炸性地在增長,取得超級驚人誇張的成績,甚至在一段時間裡面還排上了第一名,另外年度關鍵字排行榜上也都能排到不錯的名次呢,說明是越來越受到大家的青睞,真的是相當的火爆啊。就更別提一個小小的越南了,如何不能輕鬆攻破呢!
老實講,臉書油管肯定有注意到這個現象的,畢竟他們都是網際網路公司的巨頭,難道就連這點觸覺都沒有嗎,當然不可能的啦!比如我記得youtube前段時間不是還模仿tik tok,出了個類似的app玩意,結果沒多久就涼涼了,根本沒多少人記住這app叫什麼名字。
但你說他們怕了嗎,那也不至於。一方面抖音主打短影片,並不會說太影響到youtube和facebook的業務,你不會說下載了抖音後,就能夠代替youtube和facebook了,就可以把他們解除安裝掉了;另一方面,使用者習慣一旦養成,就相當難改變,比如我們上網搜尋喜歡用百度、打字喜歡用搜狗、看動漫喜歡用B站,聊天喜歡用微信等等。你想做到某件事情的時候,很自然就會聯想到自己熟悉上手的工具。因此,youtube和facebook是同樣如此的,在國外他們就是最一線的、是最主流的,很難有能夠撼動到他們地位的存在出現。
回覆列表
不要自大,畢竟是中國輸出的東西,越南多少會排斥!
但是也不要自卑,亞洲其他國家受中國文化影響,很多東西比較容易接受!
所以,做好自己,開拓進取,不斷本地最佳化,就不怕比!至於其他同類軟體怕不怕,不是你該考慮的!