Li-Ning branded was founded in 1990 by Li Ning, a former Chinese Olympic gymnast.
It products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
The official slogan of the company is ”讓改變發生“ ”Ràng Gǎi Biàn Fā Shēng“ in Chinese, Translated to "Make The Change" in English.
Li-Ning produces shoes and sportswear, largely for the Chinese market. The company has seen explosive growth in shoe sales in the past several years. Li-Ning's major shoe lines include the "Flying Armor" series of basketball shoes and "Flying Feather" running shoes
Li-Ning branded was founded in 1990 by Li Ning, a former Chinese Olympic gymnast.
It products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
The official slogan of the company is ”讓改變發生“ ”Ràng Gǎi Biàn Fā Shēng“ in Chinese, Translated to "Make The Change" in English.
Li-Ning produces shoes and sportswear, largely for the Chinese market. The company has seen explosive growth in shoe sales in the past several years. Li-Ning's major shoe lines include the "Flying Armor" series of basketball shoes and "Flying Feather" running shoes